Taste Of Italy

taste of Italy

In its seventh year, with over 1,00 attendees and more than 500 products on display, this event is the largest trade fair in the U.S. devoted exclusively to Italian wine and food products, producers, and gastronomic traditions.

In addition to tastings of Italian food and wine, the event also hosts presentations by and for food and wine professionals. Past seminars have included talks from Houston Chronicle columnists J.C. Reid and Dale Robertson, master sommelier Steven McDonald (Pappas Bros. Steakhouse), food historian Liz Williams, and local wine writer-publicist Jeremy Parzen on topics such as how to order Italian wine and which Italian wines pair best with Texas barbecue.

With current events, we strategized and pivoted to a digital event platform to host B2B meetings between producers in Italy and buyers in U.S. Following two successful virtual events, Taste of Italy looks forward to the future of trade fairs.

advanced divider

About the trade fair

Taste of Italy 2021
By The Numbers:

0 +
0 +
0 +
0 +

Taste of italy 2021

Meet the exhibitors

Explore Italy by Region

What is GrapeIn?

the GRapeIn Platform

GrapeIn is a new and highly innovative online platform that allows winemakers to bypass America's three-tier system for wine sales, and connect directly with buyers.

By connecting suppliers directly with trade buyers, GrapeIn enables small wine and spirits suppliers to bypass the monopolized distribution market to dramatically increase sales and profitability.

Webinar Series:
“Challenges and Opportunities
in the Post-Pandemic Era”

Wine corks background, overhead photo of red and white wine corks

Italian wine industry pioneer Brian Larky, CEO and founder of Dalla Terra Imports, shares his insights into the current state of the Italian wine industry with wine writer and educator Jeremy Parzen. Presented by the Italy-America Chamber of Commerce South-Central on the occasion of the Taste of Italy Virtual Food and Wine Trade Fair 2021 in Houston, Texas.

dec 10 webinar

A panel discussion about how to be successful in the US Market with GrapeIn and Salisbury Creative Group. In today’s competitive environment, it is critical you do not rely solely on traditional distribution channels but also take ownership of your brand’s marketing. In this discussion, we will explore the proven alternatives (many of them are NEW).

Whether you already have an importer/distributor or are searching for one, you will find this recoridng useful.


Our panelists will share their insights into what virtual wine tasting is going to “look and feel like” moving forward, including GrapeIn’s innovation new platform for connecting winemakers with wine buyers across the U.S.

With Flavio Geretto – International Export Director Villa Sandi (Valdobbiadene), Cecilia Ercolino – Founder and CEO Italian Products USA, Kevin Day – Author and Wine Educator: Opening a Bottle, and Jeremy Parzen – Food and Wine Historian: Do Bianchi.


Taste of Italy presents our partnership with GrapeIn, an online platform that enables suppliers to grow their business and sell more profitably by connecting them directly with retailers, restaurants, and end consumers, all while navigating the strict US market regulations.

For our registered TOI exhibitors, an online profile has been created, including company and product information, social media links, and contact info on the GrapeIn platform.


Read More
For Pecorino cheesemakers like me who are visiting the U.S.A. for the first time and looking to make contacts with eventual business partners, The Italy-America Chamber of Commerce Texas does a great job or organizing and creating the right opportunities for meeting and growing B2B relationships. I also really enjoyed the authentic Mariachi band at the gala dinner last year. Fantastic!
-- Duccio F. Producer Pecorino Toscano
Read More
Texas has so much opportunity in wine for Italian producers but it is very difficult for someone who does not know the market to make the most useful contacts. The Taste of Italy festival thanks to the Italy-America Chamber of Commerce Texas helped me meet many importers and distributors with whom I am currently discussing the potential of working together. The exhibitor seminar was very useful and I was happy to meet the buyer for a major super market chain. I will be back next year.
-- Cristina B. Supplier Representative Franciacorta
Read More
Not only did I meet my importer at Taste of Italy Houston but also I have made contact with many people from the press including journalists, bloggers, and Instagram users. I have also found the Houston restaurant and food community to be well educated and curious about Italian food products. It wasn’t my first time in the U.S.A. and I am glad I have come to Houston in Texas!
-- Silvana Z. Export Director Aceto Balsamic Tradizionale di Reggio Emilia
Read More
Taste of Italy is one of the best Italian-focused food and wine events I’ve attended in the U.S., with a vibrant trade component and consumer-friendly seminars — the perfect balance. And it’s great to get to co-present with some of Houston’s top media and food and wine professionals. I look forward to it every year
-- Jeremy Parzen Food and wine educator, blogger, Taste of Italy panelist

Taste of Italy 2021 - Sponsors